Better Skills. Better Doctors.
Join Rebecca Ong from TCM Hub as she goes beyond the nuts and bolts of clinical practice to navigate some of the more challenging aspects of being a self-employed physician.
This podcast introduces the necessary concepts and perspectives that you need to step into the next level of your entrepreneurial journey and achieve holistic success. Leave behind the unsustainable business-building methods that now have you trapped as an employee in your own business and transform into a Free + Easy Doctor™.
Better Skills. Better Doctors.
EP149 What a Bad Mexican Restaurant Can Teach You About Your Practice
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In this episode of Better Skills. Better Doctors. I'm making the case that trying to be everything to everyone is one of the most common and costly mistakes practitioners make in their businesses.
Using a very real lunch experience at an overwhelmingly large menu restaurant as the jumping-off point, I get into why scattered messaging dilutes your value, why niching down actually brings in more of the right patients, and how to tell whether your decision to treat everyone is coming from abundance or from fear.
Download my new e-book Outgrown: The Chinese Medicine Physician's Guide to Building a Business That Reflects Who You've Become
If this content and material resonates with you and you would like to pursue coaching with Rebecca, please visit:
tcm-hub.com/fed and click "Let's Work Together"
